In the last few weeks, Twitter has restricted Substack writers’ ability to share their work by hiding Substack previews and limiting the distribution of Substack links. It has also cut Substack off from its API – the interface that allows computer programs to communicate with each other.
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In a statement issued on Wednesday, the Substack team expressed disappointment in Twitter: “We are deeply disappointed by Twitter’s actions and have been trying to resolve the issue (unsuccessfully so far) … At the same time, we recognise that – fair or not – this was probably inevitable. Twitter’s actions are part of a well-established history of social media platforms limiting writers’ and creators’ ability to share their work.”
Twitter’s share of Substack traffic has been waning even before its recent actions. At the start of the year, Twitter on average drove less than 3% of all views across Substack. Today, it accounts for less than 2%.
The Substack team do not attribute this latest move by Twitter to censorship but to profits. Ad-based social platforms want users glued to their feeds so they design products to keep them from leaving their platform. By clicking on a link to read a Substack article, the Twitter user is leaving Twitter’s platform.
Twitter’s actions against sharing material posted on Substack are not new. The Substack team used Twitter’s action against Instagram twenty years ago as an example:
“In 2012, Twitter stopped embedding Instagram posts after Facebook acquired the photo-sharing app. Today, Facebook deprioritises links that take people away from its feed. Google prioritises YouTube search results over TikTok and Vimeo.”
Substack was created in direct response to this kind of behaviour by social media companies, Substack’s statement said. Adding:
“Writers cannot build sustainable businesses if their connection to their audience depends on unreliable platforms that frequently change what you see or what partners they prioritise. That world is built on shaky foundations that are crumbling all around us. You need only look at the fates of BuzzFeed, Mic, and Upworthy to see what happens when a media business over-relies on social platforms.
“Our mission of building a new economic engine for culture is a long-term project. It can be achieved only in partnership with writers and creators, and with real, steady gains that can’t be undone by a third party.”
As is always the case, the circumstances surrounding Twitter restricting interactions with Substack articles may not be as simple as the latest statement from the Substack team is describing.
In early April, Matt Taibbi, the writer Elon Musk hand-picked to lead coverage of the Twitter Files, left Twitter and said he will solely be using Substack going forward. In response, one of Musk’s Twitter profiles unfollowed Taibbi’s Twitter account. Interestingly, the feud between Taibbi and Musk came just one day after the former appeared on MSNBC. MSNBC had asked Taibbi why he had not covered the reports that Twitter was censoring certain users at the behest of the Indian government. Mashable has more on this story HERE.
The Daily Beast referred to exchanges between Musk and Substack CEO Chris Best as going to “war online.” A day after Taibbi suddenly and publicly abandoned Twitter, Musk slammed his former golden boy as a liar, and an “employee” of Substack. Best took to Substack Notes to claim “none” of what Musk had contended was true, including his claim that Taibbi was a Substack employee. On the same day, 7 April, Musk pushed out a code tweak that prevented users from engaging with anything having to do with Substack.
Mediaite took the view that Twitter had identified Substack as a direct competitor. On the flip side, last year, Tech Crunch took the view Substack was targeting Twitter with the launch of new features.
There may be yet more to this story. For example, at the end of last year, Business Insider reported that Elon Musk was “open to the idea” of buying Substack after a Twitter user said doing so would give him control over the “narrative layer” of the internet.
A user profile tweeted: “Elon Musk, maybe buy Substack. You would have the information layer with Twitter and the narrative layer. Corporate media would then have [to] specialise on reporting government leaks, from ‘people familiar with the matter’.”
Musk responded: “I’m open to the idea.”
Featured image: Social Media Showdown: Substack Vs Twitter
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Categories: Breaking News, World News
Substack is very informative on numerous topics. A refuge for the thinking man. I’m surprised Substack is still accessible in these strange times. When something is banned today or ‘fact checked’ into non existence, you know that it’s true
See my response! Thank you.
[…] Details to Twitter has restricted interactions with Substack articles […]
[VIDEO] Substack creator Hamish McKenzie banned me from his channel for 100 years when I questioned him and Emily Oster, who’d called for a “Pandemic Amnesty” in October ’22. Substack is not immune from accusations of censorship!
Twitter in nor for America. Musk appears to be preparing to go back to Twitters previous activities preparing to hire leftist to run company and create destruction of our World. It is his company of which he has little control due to the alogrithims the software is controlled by. If Musk does this, it is time to stand against Musk and his companies which are a mix of danger and tying the hand of humanity to fight the evil that we have been fighting for many years due to corruption of our Governments world over.
Yes. Musk didn’t get rich buying companies he didn’t know anything about. He knew his Twitter’s limitations before he bought it. But we did not. So suddenly our best friend Mr. Bean, I mean Musk, makes all these promises of free speech, no censorship, open forums, etc. and takes his bow. Well it seems he wasn’t wearing any underwear and the bigger guys behind him made him an offer he can’t refuse. We were lied to, Musk was a pawn. The global elite cabal moves on
[…] Go to Source Follow altnews.org on Telegram […]
[…] Twitter has restricted interactions with Substack articles. LINK […]
So, rhoda, as you call yourself on here, they’re trying to stop you cross linking all your baiting with all the job ads? What will you do? LOL.
Hi John, I don’t understand what you’re trying to say. Who’s trying to stop me? What “click baiting job ads” are you referring to?
[…] https://expose-news.com/2023/05/13/twitter-has-restricted-substack-articles/ […]
Controlled opposition will always be in play.
[…] Read more: Twitter has restricted interactions with Substack articles […]
[…] Details to Twitter has restricted interactions with Substack articles […]
DISCLAIMER: IF MY RESEARCH PROVES ALL THIS TO BE TRUE, BELOW IS MY COMMENT. IF NOT, TOO BAD: Now I know Musk isn’t the richest man in the world after all. He has a boss. And his job is to assist his boss in controlling all communication with their death veil narratives. Musk doesn’t want to buy the substacks, to own for himself or with his own money. The global elite need them and made Musk an offer he can’t refuse. No more Mr. Good Guy Musk. What a fall. Too bad you can’t feel it.