LinkedIn has been using user-generated content, including posts and articles, to train its generative AI models without obtaining consent from users.

The platform updated its privacy policy and FAQ section to reflect this practice, indicating that data collection for AI training had already begun before the announcement.

Users can opt out of having their data used for AI training by toggling a setting called “Data for Generative AI Improvement” under “Data Privacy” in their settings.

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LinkedIn has quietly implemented a new setting that automatically opts users into contributing their personal data, including posts, towards the training of generative AI models. This means that users’ posts are being harvested for AI training without their explicit consent.

LinkedIn’s generative AI models are used for features like writing assistants, and the scraped data will be used to train these models. The company claims to employ privacy-enhancing technologies to anonymise or redact personal data from its AI training sets.  However, considering what Larry Ellison,  co-founder of Oracle and Chairman of the Board and Chief Technology Officer, said last week about data captured by surveillance cameras we shouldn’t take LinkedIn’s word for it.

During an investor Q&A session at the ‘Oracle Financial Analyst Meeting 2024’ event, Ellison said: “The police … body cameras … our [Oracle’s] body cameras are simply two lenses attached to a vest [and] attached to the smartphone that you’re wearing … the camera is always on, you don’t turn it on and off, you can’t turn it off to go to the bathroom – ‘Oracle, I need two minutes to take a bathroom break,” then we’ll turn it off.  The truth is, we don’t really turn it off.  What we do is, we record it so no one can see it [so] that no one can get into that recording without a court order.” (see timestamp 1:08:27 HERE.)

Related: Oracle’s Larry Ellison gleefully says AI will usher in a surveillance state

The move by LinkedIn raises privacy concerns, particularly given the lack of transparency and user autonomy. LinkedIn’s updated privacy policy now explicitly states that the platform may use personal data to develop AI-driven services and insights. However, users should be uneasy about the potential misuse of their data, especially considering broader concerns over privacy in the digital space.

Notably, users residing in the European Union (“EU”), European Economic Area (“EEA”), or Switzerland are exempt from this data harvesting practice due to stricter data protection regulations in those regions. Users outside these regions must manually opt-out to prevent further use of their data.

To prevent further use of your data for AI training, navigate to your account settings, then click on “Data Privacy” and toggle off the “Data for Generative AI Improvement” option. Note that this will not reverse the use of information already processed for AI training purposes.

Read more: LinkedIn started harvesting people’s posts for training AI without asking for opt-in, The Register, 19 September 2024

Featured image: How To: Create New LinkedIn Headshots Using AI, LinkedIn

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Rhoda Wilson

While previously it was a hobby culminating in writing articles for Wikipedia (until things made a drastic and undeniable turn in 2020) and a few books for private consumption, since March 2020 I have become a full-time researcher and writer in reaction to the global takeover that came into full view with the introduction of covid-19. For most of my life, I have tried to raise awareness that a small group of people planned to take over the world for their own benefit. There was no way I was going to sit back quietly and simply let them do it once they made their final move.

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