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Europe’s car industry is collapsing, primarily because of the European Commission’s “green” agenda and arrogance in failing to admit it is making a “mistake” going down this path.
As if she is some sort of saviour, Ursula von der Leyen launched a “Competitiveness Compass” and promised to trim down many of the Commission’s environmental, social and governance-inspired regulations However, it is merely more propaganda.
Regarding the net zero targets, “We stay the course. The goals are cast in stone,” von der Leyen said. “The goals stay, the objective stays, but we want to reach it better and faster. And for that, we have to reduce complexity.”
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On 23 January, Automotive Manufacturing Solutions (“AMS”) published an article highlighting that European automotive suppliers and producers are confronting an existential crisis. “Mass layoffs and plummeting electric vehicle investments threaten European manufacturing,” AMS said.
In its article, AMS described the crisis that is unfolding. European automotive suppliers, including Bosch and Continental, are slashing jobs due to challenges in the electric vehicle market, with 54,000 job cuts announced in 2024. The industry is facing a “toxic mixture” of factors, including lower vehicle production, high energy and labour costs, and competition from cheaper Chinese electric vehicles (“EVs”). 65% of European automotive suppliers are struggling to maintain profit above the critical 5% investment threshold, complicating future technology investments and innovation strategies, such as smart factories.
Given mass layoffs and factory closures, some wonder if the automotive sector will survive the EU’s coming “energy transition” to alternative fuels. In the documentary below, Brussels Signal reporters talk to industry lobbyists, car salesmen, politicians and academics in an attempt to understand where the industry is going and whether the EU has made policy mistakes.
“Green” policies are wreaking havoc on the European car industry. Beege Welborn explains more.
European Auto Manufacturing Confronting An ‘Existential’ Crisis
By Beege Welborn as published by Hot Air
The projections for a 2025 rebound in EV sales come on the heels of retooled models – smaller and cheaper – along with a big favourite of any industry dependent on government largesse: handouts. As much as they’d sworn not to subsidise further what they were forcing Europeans into against their will, the Brahmins of Brussels are going to have to fork over more cash.
This time, the competition from cheaper Chinese imports is the excuse for an industry that has consistently proven it cannot stand on its own feet by virtue of customer demand.
The European Union is considering using subsidies to support its electric vehicle (EV) industry. The move would aim to counter the influx of Chinese imports lowering the profit outlooks for domestic automakers.
Projections suggest that cheaper Chinese EVs could cost European automakers nearly $8 billion by 2030, according to an Allianz Trade study. In response, the EU increased tariffs on Chinese EV models in June 2024. They claim their prices were artificially low due to subsidies provided by Beijing and therefore undercutting the offerings of Europe’s own auto brands.
EU considers EV subsidies to counter Chinese competition, Straight Arrow News, 23 January 2024
At the same time that the EU is considering forking over cash because of the Chinese, manufacturers like Volkswagen are being forced to lease or sell their now excess auto plants to anyone who can pay for their upkeep – and the expensive union workers who come along with them – to try to keep the shrinking bottom line under control.
VW prepared to hand its factories to Chinese electric carmakers
Volkswagen is prepared to let Chinese electric carmakers take over production lines in its struggling factories as Germany’s automotive industry is struck by a downturn.
Executives at the car-making titan signalled they would be open to tie-ups with Chinese rivals to use up some of the excess capacity in their factories as they scale back production.
Gernot Döllner, chief executive of Volkswagen’s Audi brand, told the Financial Times that deals with electric car companies would “lower the entrance barrier of these competitors,” saying: “For sure, that is thinkable.”
David Powels, chief financial officer at Volkswagen’s eponymous VW brand, told the newspaper: “We’re open for any discussion on any topic with any partner. In a dynamic world, you have to keep all options open.”
VW prepared to hand its factories to Chinese electric carmakers, The Telegraph, 27 January 2025
As if that weren’t enough, EU manufacturers, again like VW, are staring at massive fines coming down the pipe because they cannot meet the artificial sales goals set by those same bureaucrats in Brussels.
A $1.6 Billion Bill Is Coming
Speaking to analysts on a call on Wednesday, VW’s head of investor relations, Rolf Woller, spoke about potential penalties for exceeding the EU’s emissions targets. The company estimates that, if they are to fail in meeting those targets, they’ll be landed with a 1.5 billion Euro ($1.6 billion at current exchange rates) bill.
And it’s looking increasingly likely that they won’t be able to meet the EU’s target. Volkswagen didn’t launch any new EVs last year, nor will they offer anything this year. Instead, we’ll have to wait until 2026 until the new ID.2 makes an appearance. Bloomberg relates how [VW’s head of investor relations Rolf] Woller also spoke on VW’s shrinking bottom line, which is further eroded by VW having to sell more EVs at the expense of more profitable combustion-engine models. [Emphasis added]
VW Stares Down The Barrel Of $1.6 Billion Fine, Car Scoops, 23 January 2025
This is a snek-meet-tail (snake-meet-tail) situation, if ever there was one. Nothing is driving this disaster but artificial goals set by authoritarian climate cultists with zero understanding of how the real world works. Until leadership experiences a radical shift in Brussels or individual governments in Europe itself can declare some sort of regulatory independence from crippling rules and sanctions, this is a doom loop.
The EU proved that with their newly announced “revised” plans to “revive” innovation and remove red tape. Everyone’s favourite Bond villainess was practically giddy telling the world, “See? We can be reasonable!”
This is great at a press conference but when you read into it, they haven’t changed a thing of substance and are relying on slogans to act as if everything’s copacetic now.
… Von der Leyen stressed that the commission would maintain its targets to cut net greenhouse gas emissions by 55 per cent by 2030 and have them at zero by 2050.
“We stay the course. The goals are cast in stone,” she said. “The goals stay, the objective stays, but we want to reach it better and faster. And for that, we have to reduce complexity.”
According to the EC, there were three core areas for action: Technological innovation, decarbonisation with the upcoming Clean Industrial Deal and focusing on affordable energy and security.
… Businesses have [been] struggling with high energy costs and low investments, a product, according to many, of misguided green policies.
To address this, the EC promised to trim down many of its environmental, social and governance inspired regulations.
… Instead of targeting entire industries with emission directives, the EC said it would prioritise the 100 most emitting sites accounting for more than half of Europe’s industrial emissions.
Low carbon products, such as “green steel,” would still be supported, it added, despite little success in that sector so far. [emphasis added]
EC President von der Leyen pledges to simplify regulations but holds on to ‘green’ agenda, Brussels Signal, 30 January 2025
There is so much argle-bargle cheerleading in the “new and improved” version that sticks to what caused the problem initially as far as REAL manufacturing issues go, this can only be viewed as a propaganda piece.
The continent isn’t a one-off, either. I’ve covered the state of the British auto industry time and again, thanks to Green Dreams, and they’re sinking away.
With the precarious state of German manufacturing in general …
… Timo Wollmershäuser, of the Ifo Institute in Munich, said: “Germany is going through by far the longest phase of stagnation in post-war history. It is also falling behind considerably in an international comparison.” [Emphasis added]
VW prepared to hand its factories to Chinese electric carmakers, The Telegraph, 27 January 2025
… paying fines repeatedly with numbers like these is potentially ruinous.
They are also one more stake in the heart of Green Dreams in the country as the snap-elections draw ever closer.
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Categories: Breaking News, World News
OK then, all private car buyers please hold onto your old car indefinitely.
All company car drivers, if you have the chance, take the money instead and buy your own, (used ICE vehicle).
Let’s see how they can cope with that. Not for long, I bet.
We have to break this CO2 scam with consumer might.
a friend from australia who had a 8 week stay in england needed to rent a car for that period and the only vehicle available was an EV – however, she had rented a flat for that period and therefore had to rely on public charging points such as a supermarket but it had only charged by 3% by the time she had completed her shopping – in summary it was too stressful and she wondered why anyone would buy an EV.
Con il consenso dei Governi……
I like how the Greens in Germany are pro WW III with Russia because we need to reduce the humans poisoning the planet. Talk about the “final solution”?
[…] Read more: Europe’s car industry is collapsing due to the European Union’s “green” agenda; v… […]
[…] Read more: Europe’s car industry is collapsing due to the European Union’s “green” agenda; v… […]
No surprise here then! Why won’t these manufacturers tell UvdL to get stuffed and refuse to pay any fines. What can she do then?
Hi Rhoda,
Another thought provoking article.
Politicians actually believe all the oil and petrol and gas, comes from plants millions of years ago.
The UK is being destroyed from within because of this hoax, just like the EU.
Mines that produced Coal have been closed, along with Power Stations that produce Electricity, along with the Steel works.
So, where does the UK get it’s power from ?, to power all the EV’s.
Well said DO.
In the beginning God created the heaven and the earth. Genesis 1:1.
And that but a mere 6000 years ago. Yes, SIX THOUSAND YEARS AGO.
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Vonderleyen should seek psychiatric help.